Readpeak knowledge base

Prepareyour nativE setup before you build your campaign

1.0 Prepare your setup before you build your native campaign with Readpeak

1.1 Build a powerful landing page for content native campaign

1.3 Best practices for crafting headlines that drive conversions

Build your native campaign

2.0 Build your native campaign

2.1 Setting up your programmatic native campaign in Readpeak

2.3 Adding your native ads to the campaign

2.3.1 Creating several ad-variations per adgroup

2.3.2 Adding Impression pixels and click tags to your native ads

2.3.3 Limit click or budget per ad group

2.3.4 Limit promotion time span for your ad group

2.4 Campaign basic settings

2.4.1 Chose time settings for your campaign

2.4.2 Choose budget type and set budget for your campaign

2.4.3 Set a BID price for your campaign

2.5 Apply targeting for your campaign

2.5.1 Choose targeting options

2.6 Apply advanced settings

2.6.1 Frequency capping

2.6.2 Target specific devices

2.6.3 Settings for budget spending

2.6.4 Campaign promotion timespan

2.6.5 Geo Targeting

2.6.6 Dynamic UTM parameters for Google Analytics

2.7.1 Search and select relevant publishers and news media for your campaign

2.7.2 Media specific settings

Learn to use The native campaign page

3.1 Handle your native ads in your campaigns

3.1.1 How to add new landing pages to an existing campaign

3.1.2 How to add or duplicate native ads inside an ad group

3.1.3 How to limit certain native ads to certain media selections

3.1.4 AI Ads

3.2 Handle your media selections in your native campaigns

3.2.1 See and edit your chosen media selections

3.2.2 Add or remove medias in your campaign

3.2.3 Media approval for your native campaign

3.2 Handle your media selections in your native campaigns

Implement Readpeak tracking to your native campaigns

4.1 About Readpeak tracking script

4.2 Readpeak Tracking Google Tag Manager

4.3 Implementation of the Readpeak Pixel

4.4 Add conversion tracking to your campaign

4.5 Google click tracker and tracking script

4.5 Statistics in Google Analytics

4.6 Statistics in Google Analytics 4

The Reapeak CampaigN Dashboard

5.0 The Readpeak Dashboard

Optimize Your native campaign

6.0 Optimize your native campaign

6.2 Optimize for high CTR

6.3 Optimize for CPA and conversions

Campaign Reporting

7.1 PDF Reports

7.2 Readpeak Data API

2.2 Choose the right ad format

When you create a native advertising campaign with Readpeak you can choose among 3 different ad format: 



To select the ad format for your native campaign, simply click on the relevant box. Below the difference between the ad format: 


Content Native

We recommend using this format if you want to market content on your website, such as a blog post or article or some other landing page with enough clear content. This is the perfect format to build brand awareness, educate your audience and promote your blog. 

Product native:

The product native format is for marketing products, online stores, home pages, and registration or enrolment pages. This is the right format if you are looking to increase your conversions. 

 


Instant Article:

With Instant Articles, you don’t need a separate landing page on your site. The campaign itself will create a beautiful overlay landing page on your site. This overlay landing page can be triggered on any page on your site. For example, on the front page, or a product page or a signup page to drive fast conversions. This is the perfect ad format if you don’t have a landing page on your website. Read more about Instant Article campaigns here.




Remember to SAVE every time you make changes to your native advertising campaign on Readpeak.  For more questions on analytics and tracking, please contact us in-app chat or at support@readpeak.com.

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