To get started with native advertising, your first step is to register as a free Readpeak user.

Once you’ve registered and logged in to Reapdeak, you’ll be able to watch a short video on how to create a native ad campaign. We highly recommend watching this video. It can also be found here: (Watch the video: How to create a native ad campaign)

What do you need for your first campaign?

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1. Which ad format?

You need to decide if you want to create a content-native ad or a product-native ad, which are two different native advertising formats. You can read more about them here (Content native & Product native).

In short, the choice of ad format depends on whether you want to direct the reader to a content page such as a blog post, article, or landing page, in which case, you would select the content native format. If you want to drive visitor traffic to a product page, ecommerce, home page, or form to fill out, then your choice is the product native format.

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2. Design your ad content

Before you build your campaign, you need to choose which page(s) on your website you want to drive traffic to, as well as design the content of your ad: its title, teaser, theme, and image. 

For each landing page, we recommend 3-5 different ad versions so that the platform can test which one works best.

3. Create a campaign in Readpeak

You can create a new native ad campaign here: New native ad campaign

Carefully follow the instructions step by step. If you have any questions, you will get the fastest answer through our chat support, which you can find in the lower right-hand corner of the page.

Once a campaign has been created, it needs to be activated to begin. If you’re a new user at Readpeak, we’ll always make sure your first campaign is built the right way.